WEtech is Hiring! Digital Marketing Specialist

Job Type: Full-time (1-Year Contract)
Pay: $52,000.00 – $62,000.00 / annually

WETechAlliance is one of seventeen Regional Innovation Centres, funded by the Province of Ontario, serving the Windsor-Essex and Chatham-Kent regions. They provide entrepreneurs with business services, training, commercialization and IP support, mentorship, and strategic connections to help bring new ideas to market, scale to the next level and build a dynamic culture and a community of innovation. WETechAlliance has served as the catalyst for technology and innovation in the Windsor-Essex + Chatham-Kent regions since 2011.

Position Summary

Reporting to the Director of Marketing and Events and working in collaboration with the entrepreneurship ecosystem and partners, the Digital Marketing Specialist will be responsible for digital marketing content and campaigns across multiple channels, creating and publishing written and visual content to support the organizational initiatives, optimize marketing funnels to improve performance, and communicate results internally.

The Digital Marketing Specialist will be skilled at creating captivating content, understand the importance of engagement and traction, and know how to navigate multiple digital marketing channels and digital tools with ease.

Responsibilities

The specific responsibilities may include:

• Create engaging content, implement, encourage, and track media engagement for various channels (including email, website, Instagram, LinkedIn, Facebook, X, Reddit, YouTube, Google Ads, and more).
• Research online advertising trends to determine what best suits WETechAlliance’s audience.
• Interview people of interest and create original blog and social media content to build brand awareness, generate interest in client companies, showcase corporate funders and sponsors to create an understanding of what our regional innovation centre does; and why it is so important to the economy.
• Define, analyze, and optimize on important metrics for all media performance. Provide monthly campaign reports on project KPIs including (but not limited to) brand awareness, engagement and overall return on any advertising spend.
• Advise and manage paid ads budgetary goals, when assigned.
• Measure the success of media campaigns based on the performance of account KPIs.
• Work closely with Marketing and Events team to bring the most effective ads to market by using appropriate content, hashtags, and current trends while staying on brand.
• Ensure the precise and seamless execution of all media strategies.
• Prior to publishing, proofread all public-facing content ensuring accuracy of data, spelling, and grammar.
• Identify and suggest strategic media placements for brand growth, lead generation programs and other promotional efforts based on organizational objectives.
• Stay up to date with the latest paid media best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics.
• Multi-task in a fast-paced environment, carefully using time management skills to deliver quality pieces on time and on brand. Communicates any delays effectively and in a timely manner. Makes thoughtful recommendations to manage workload well.
• Other duties as may be required.

Qualifications and Requirements

Ideal candidates will have the following qualifications:

• Undergraduate degree or certificate, specialization in communications or marketing, public relations preferred.
• Minimum 3+ years’ experience developing and implementing digital marketing strategies would be preferred.
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices.
• Must have excellent writing/creative writing and editing skills.
• Knowledge of theory and best practice in media relations and public affairs, and of marketing fundamentals, campaigns, and trends.
• Acute understanding of social media platforms from content, audience, and technical perspective.
• Dedicated team player who can contribute to a vibrant team culture and core values, while prioritizing multiple and changing demands.
• Exceptional attention to detail with excellent planning and time management while working independently and with ambiguity.
• Highly self-motivated, innovative thinker with a creative flair and passion.
• Demonstrated success in building credibility, managing relationships, and proactively collaborating with multiple internal and external stakeholders.
• Proficient in Adobe Creative Suite, WordPress, Google Analytics and Ads, Constant Contact, Notion, Slack, MS Office 365, and Eventbrite would be preferred.
• Photography, videography, and graphic design skills would be preferred
• Active participant on Twitter, LinkedIn, Facebook, and Instagram.

Working Conditions

• Full-time hours, 5 days per week, hybrid, 3-days in office (Tue-Thurs) with remainder remote, unless otherwise notified by CEO of change to policy.
• Occasional evening or weekend work to attend community outreach events, or to deliver business acceleration programs. After-hours work time will be balanced with regular work hours.
• Occasional remote work at community office locations across Windsor-Essex, Chatham-Kent and Southwestern Ontario.
• Must have a valid Ontario driver’s license and access to their own vehicle transportation.

Location: Joyce Entrepreneurship Centre, 2455 Wyandotte Street West, located inside EPICentre, 2nd Floor, Windsor, ON N9B 0C1

Position Perks

At WETechAlliance, we understand that our shared success hinges on the contributions of each team member. Here are just a few perks that come with the job.

We offer the following benefits to our employees:

• Hybrid Work Schedule & Flexibility: To support work-life balance, we offer a hybrid work model and flexible scheduling.
• Complimentary Coffee/Tea: Enjoy free coffee and tea every day to keep you energized and appreciated.
• Professional Growth: Attend events, conferences, and workshops to further your career.
• Recognition & Rewards: Enjoy annual awards, weekly shoutouts, and special recognitions for work milestones and birthdays.
• Team Building: Join in on bi-annual outings and regular team activities to strengthen our team and community.
• Open Communication: Share your thoughts in our annual “Rose, Bud, Thorn” feedback sessions and benefit from an open-door policy.
• Community Involvement: Participate in community service with our support, including committee/board roles and paid volunteer time.
• Extra Vacation Perks: Enjoy bonus vacation days, including “Long Weekend Gratitude Days” to extend long weekends and a paid extended winter holiday break for some well-deserved rest.
• Company Branded Apparel: Receive complimentary company-branded gear to wear with pride.

To Apply

If you are interested in this opportunity, please email your resume and cover letter to [email protected] no later than April 21st, 2024. Please use Digital Marketing Specialist in the subject line.

We thank all applicants in advance. Please note that only individuals selected for an interview will be contacted. All applications will be kept confidential.

Apply in Confidence:
Yvonne Pilon
President & CEO
WETechAlliance
[email protected]

Equity & Inclusion – All applications will be kept confidential. WETechAlliance is committed to employment equity and diversity in the workplace and encourages applications from all qualified candidates, including BIPOC, francophones, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. We will provide any requested accommodation to candidates with disabilities throughout the recruitment process.