Home  »  We Asked our Mentors: How important is it for businesses to optimize for uniqueness in today’s market?

We Asked our Mentors: How important is it for businesses to optimize for uniqueness in today’s market?

Businesses face challenges with the noise in the marketplace. They build engaged audience with authentic relationships.

it’s about positioning in the battle for real estate in the mind of the consumer which is even though more relevant these days with COVID!



Innovation Guelph
https://innovationguelph.ca/
Innovation Guelph provides mentorship, programs and services to help innovative businesses start, grow and thrive. Serving Guelph, Wellington County and Southwestern Ontario, our novel business acceleration programs – including Speedway, Fast Lane, Fuel Injection and the Rhyze Project – support high-potential businesses from start-up to scale-up. Innovation Guelph also serves as a single point of access to Ontario Network of Entrepreneurs (ONE) resources. We empower entrepreneurs, build community partnerships, and foster initiatives to build an innovation ecosystem that drives lasting economic growth, supports environmental sustainability and enhances the quality of life for everyone in our region.

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