Toronto startup crafts solution for underserved market

by TechAlliance
April 13, 2024

Nadia Ladak met one of the first rules of entrepreneurship by identifying a gap in serving a market – a market that happens to comprise half the world.

“It’s an issue that affects half the population yet there had been little to no innovation in the space,” says Ms. Ladak.

The Toronto entrepreneur is CEO of Marlow, a startup that produces lubricated tampons made with environmentally friendly materials. Her company grew out of the Ivey New Venture Project Course in her last…(Read more)

Originally published on The Globe and Mail
Authored by Ivey School of Business
Published on March 7, 2024
Picture supplied

Original Article on TechAlliance

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