TechAlliance Appoints Jennifer Matthews as Vice President

TechAlliance, the innovation hub in Southwestern Ontario that promotes growth for startups and technology companies, has appointed Jennifer Matthews as its new Vice President. Matthews comes with a rich background that intersects arts, culture, and business operations, making her a well-rounded leader for this role. Before joining TechAlliance, she served as the Chief Executive Officer of the Better Business Bureau (BBB) for Western Ontario, where she had worked since 2021 after serving five years on its Board of Directors. Her entrepreneurial spirit, alongside her experience in marketing and writing, equips her with unique insights into the needs of business owners within the local innovation ecosystem.

Describing Matthews, TechAlliance CEO Christina Fox highlights her dynamic leadership style and a passion for innovation and entrepreneurship. Fox believes that Matthews’ arrival will not only amplify the organization’s impact but also aid in fostering transformative growth within the region’s ventures. Under Matthews’ leadership, TechAlliance aims to experience significant growth, promote bold initiatives, and support world-class companies in Southwestern Ontario that are instrumental in shaping the future of technology and innovation.

In her new position, Matthews is charged with creating and executing a roadmap that encompasses business advisory services, community engagement, and brand and public relations efforts. This roadmap is designed to meet TechAlliance’s strategic goals and to establish London and Southwestern Ontario as an emerging tech market in North America. Matthews expressed her excitement about joining TechAlliance, noting the honor she feels in taking on this role. She expressed enthusiasm about implementing strategies that will help continue the organization's growth trajectory and facilitate stronger connections within the tech community.

Jennifer Matthews also brings a personal touch to her professional life, originating from rural roots and being an alumna of the University of Waterloo. She is a mother of three adult children and enriches her life with interests such as Canadian literature, live theatre, and marathon running. These personal experiences and interests contribute to her understanding of community dynamics, further enhancing her capacity to lead TechAlliance.

Overall, with Jennifer Matthews at the helm as Vice President, TechAlliance is poised to enhance its support for the burgeoning tech sector in Southwestern Ontario, aiming to elevate the region's prominence as a hub for technology and innovation. Her leadership is expected to spearhead initiatives that strengthen business support and foster community collaboration, setting the stage for a vibrant future for the region's innovation economy.