Aug 13, 2024
Creating a thriving workplace culture is a top priority for tech companies aiming to attract and retain top talent in today’s competitive market. One crucial metric for assessing employee satisfaction and loyalty is the Employee Net Promoter Score (eNPS), which measures how likely employees are to recommend their workplace to others.
Invest Ottawa (IO) is thrilled to announce the Fall 2023 eNPS results, a semi-annual benchmarking exercise for high-growth tech companies in the ScaleUp program.
The latest results offer a unique look into the top tech companies that have built environments where employees not only work but also thrive and love what they do. For the Fall 2023 edition of the benchmarking exercise, RVezy, Fellow, and Giatec Scientific achieved outstanding scores, making them some of the most exciting and appreciated places to work in the nation’s capital.
An eNPS is determined by asking employees one question: “On a scale of 0 to 10, how likely are you to recommend our company as a place to work?” Responses are categorized into:
To calculate eNPS, the percentage of detractors is subtracted from the percentage of promoters. The score ranges from -100 to +100, indicating overall employee sentiment. A positive score means more promoters than detractors, while a negative score indicates the opposite.
A good eNPS score typically falls in the positive range, reflecting a healthy and engaged workforce and ranges from 10-30. An eNPS score from 30-50 is great and a score of 50 or above is considered to be excellent. The top three companies achieved impressive positive eNPS numbers. Of all of the companies who participated in this eNPS survey, the overall eNPS benchmark for this round was 42.
“eNPS is vital for companies’ growth and success,” explains Patricia Ip, ScaleUp Program Manager at Invest Ottawa. “It provides crucial insights into employee satisfaction and loyalty, helping leadership enhance work environments. By participating in the eNPS service, Ottawa ScaleUps can attract top talent and retain our best employees, ensuring our tech scale-up remains competitive and effective.”
Lynn Stevens, Invest Ottawa’s ScaleUp Human Resources and Culture Advisor, has been leading the service since it started. Lynn helps companies understand their direction and set a path towards excellence by working one-on-one with leadership teams to interpret results and develop effective strategies based on the feedback received through the exercise.
We asked our top eNPS scoring companies how they continue to attract and retain top talent. Here’s what RVezy, Fellow, and Giatec Scientific had to say.
“We’re very proud that RVezy was rated one of the top performers on the eNPS survey,” said Celine Maasland, Head of People and Culture at RVezy. “It’s a true testament to all the work we’ve done on creating a great culture and it comes directly from feedback from our employees, which is what makes it special.”
RVezy ensures employees are continuously recognized and rewarded for their contributions, fostering a culture of engagement and quality output.
“When everyone around you is doing their best, you want to do your best, too. That’s what makes the work environment much more positive,” Celine added.
“When building a company, the most important thing is the talent that you bring in. And so, the only way you can attract the best of the best is if you build a really great place that they want to come to work,” said Aydin Mirzaee, CEO and Co-Founder at Fellow.
Fellow emphasizes the growth of its employees, recognizing that everyone has a very critical role to play and this drives the company’s success.
“The company is not just my company, or my co-founder’s company, it’s our company. And there’s this great sense of ownership amongst everyone,” says Mirzaee. It’s just a group of people that likes this idea of going into the unknown and figuring it out.”
“Our mission is to revolutionize the concrete industry. And so within that we are really pushing ourselves to be revolutionary every day and make sure we are never resting on our laurels and we’re always pushing the boundaries,” explained Kimberly Stone, Senior Vice President of Finance and Operations at Giatec.
In a remote-first environment, building trust is crucial. Giatec Scientific focuses on career development aligned with business goals, ensuring all employees move forward together.
“We emphasize autonomy, trust, and cross-functional collaboration, attracting highly talented individuals to drive our business forward,” added Stone.
These practices, combined with a mission-driven foundation, enable Giatec Scientific to attract and retain top-tier talent while advancing healthcare and technology for caregivers.
To learn more about Invest Ottawa’s ScaleUp Program, click here.
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