SweetMonk: Transitioning from Corporate Careers to Entrepreneurial Success

In celebration of Women’s History Month, Boundless Accelerator highlighted the entrepreneurial journey of Nicole Benes and Kelsey Gemmill, the founders of SweetMonk. Their transition from corporate life to entrepreneurship showcases resilience, innovation, and a purposeful drive to create a meaningful product.

The initial inspiration for SweetMonk emerged in 2017 when Nicole, frustrated with stevia while preparing for a bodybuilding competition, began exploring alternative sweeteners. This exploration led her to monk fruit, which she recognized as a promising ingredient. After presenting the idea to Kelsey, they realized they could uniquely position monk fruit as a sweetener in the market, ultimately giving birth to SweetMonk.

For Nicole and Kelsey, success transcends mere financial metrics. Initially focused on product development, including obtaining a business license and preparing for their first event, their current definition of success involves a nuanced understanding of operational details, such as managing raw materials and establishing a consistent brand identity. They emphasize that these foundational aspects are just as critical as sales figures.

Family has played a crucial role in their entrepreneurial journey. Nicole's cousin, a business controller, and Kelsey’s husband provide invaluable feedback that often mirrors the format of a “Dragon’s Den,” offering constructive criticism and practical insights. Such support has been instrumental in guiding their business decisions.

Resourcefulness is key for the duo. During the creation of their website, lacking funds for professional assistance led Nicole to learn how to build it herself, an experience that instilled a sense of self-sufficiency that continues to inform their business strategies. This hands-on learning exemplifies their adaptability in the face of obstacles.

Kelsey attests to the value of programs like Rhyze Up!, which provide access to expertise and mentorship that can deeply impact the entrepreneurial decision-making process. Their participation in this program has helped them tackle challenges more effectively.

Inspiration from women leaders fuels their drive. Nicole admires Tara Bosch, the founder of Smart Sweets, and Jamie Kern Lima, entrepreneur and founder of IT Cosmetics, whose stories resonate with her own entrepreneurial challenges. Kelsey looks up to Tiffany Foster, a local equestrian whose journey to Olympic levels embodies perseverance. Kelsey notes the importance of resilience, echoing the sentiment that tenacity is essential in both sports and business.

For aspiring entrepreneurs, Nicole and Kelsey stress the importance of challenging norms and remaining inquisitive. They advocate for a creative mindset that embraces learning and exploration, particularly when resources are limited. Nicole encourages others to take the leap into entrepreneurship, emphasizing the unique joy and freedom it offers compared to corporate life.

SweetMonk is not merely a business venture; it stands as a testament to the courage and tenacity of women entrepreneurs. Nicole and Kelsey’s story serves as an inspiration for countless others seeking to carve their own paths. Their journey illustrates the power of innovation and the potential for success when driven by passion and resilience. For those intrigued by their narrative, exploring SweetMonk offers a glimpse into their inspiring entrepreneurial venture and its offerings.