originally published: 2023-02-27 15:00:56
Rove is a data infrastructure company largely focused on travel and tourism. Their clients include large-scale destination management organizations, attractions and tourism associations that are interested in enhancing the economic value in their region through tourism.
Examples of tourism organizations that Rove provides service to include Visit Wales, Visit Panama, Destination New South Wales, Tourism Fiji, New York State, Travel Oregon, Banff & Lake Louise Tourism, Destination British Columbia, Destination Toronto, to name a few.
To attract visitors, these tourism organizations require a tremendous amount of travel-related data such as flight data, hotel booking data, mobile data, visitor spending data. However, these organizations frequently lack the infrastructure needed to manage all the data.
Rove assists them by managing, connecting, and automating the required travel-related data. Additionally, Rove visualizes the data on their platform. As a result, travel organizations can spend more time analyzing the data to look for insights that can allow them to make better decisions.
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