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Roadmap to Success

The program is suitable for women just beginning their entrepreneurial journey and those who have started but are looking for guidance on next steps.

“I was quite far along with my MVP but I wanted to make sure that I didn’t miss any steps,” says second cohort participant Sarah Roddy of Accountants 2.0. “You don’t know what you don’t know, right?”

Roddy says she benefitted greatly from the 1:1 mentorship as well as the group sessions, noting the facilitator took the time to tailor her advice to each individual business.

“I really noticed how well Reema was working with everyone,” she says. “She adjusted the topics to make sense for the audience and on top of that, she was able to guide people to no-code software that would make sense for their idea and she would be able to find that missing piece.”

“It was awesome being able to connect with other women in tech,” adds Roddy. “Now I have some additional contacts that I didn’t have before.”

Now, seeing the progress of some of their previous graduates, program coordinators are eagerly anticipating the launch of the third cohort, which welcomes Small Business & Entrepreneurship Centre and EPICentre as additional program partners.

“I think for me the biggest satisfaction has been when I see women say, ‘Oh wow, I’ve had a breakthrough’ or ‘I’ve been able to build something myself,’” says Duggal.

“We hope this program continues to provide additional confidence for women to say, ‘Hey, I can build this myself’ or even helps them feel comfortable going to a technical consultant to talk about what they need.” says Pilon.

Applications for Cohort 3 launch March 6th, 2023. To learn more about Roadmap to MVP, visit wetech-alliance.com/mvp.

The Roadmap to MVP program is funded by the Government of Canada, through the Federal Economic Development Agency for Southern Ontario’s (FedDev Ontario) delivery of the Women Entrepreneurship Strategy (WES) Ecosystem Fund in collaboration with Invest WindsorEssex.

WETechAlliance is one of seventeen Regional Innovation Centres, funded by the Province of Ontario, serving the Windsor-Essex and Chatham-Kent regions. We provide entrepreneurs with business services, training, perks, mentorship and strategic connections to help bring new ideas to market, scale to the next level and build a dynamic culture and a community of innovation. WETechAlliance has served as the catalyst for technology and innovation in the Windsor-Essex + Chatham-Kent regions since 2011.

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