Impact Canada solution to reduce methane emissions from the cattle sector. Canadian cattle producers have a reputation for delivering both high-quality beef and dairy while making commitments to environmental sustainability goals. The sector is already taking steps to improve animal health, feed efficiency and pasture management—practices that contribute to reductions in methane emissions while delivering other environmental benefits. However, there are many unexplored opportunities to reduce greenhouse gas (GHG) emissions, especially methane from the cattle sector. By working in partnership with producers, the Agricultural Methane Reduction Challenge will help to accelerate a suite of sustainable innovations to address methane emissions head-on. By partnering together, we can move further and faster to reduce agricultural methane emissions while spurring economic growth and innovation in our economy.