Pre-owned clothing business establishes digital footprint with assistance from Digital Main Street grant and Future Proof program.

by Launch Lab
January 6, 2022

Pre-owned clothing business establishes digital footprint with assistance from Digital Main Street grant and Future Proof program.

For Kathleen Bradshaw, owner of Kathleen’s Wears in Cobourg, Ontario, creating a safe, comfortable store where plus size women could find dresses, tops, jeans and more, that made them look and feel fantastic was a dream come true.

Faced with COVID-19 restrictions, however, it was time to take the business online so customers could continue to have a place to go to meet their particular clothing needs. With a grant from FedDev Ontario’s Digital MainStreet (DMS) initiative and the support of a student-led transformation team managed by Launch Lab through the DMS Future Proof program, Kathleen’s Wears launched a comprehensive transformation plan so the business could thrive in a digital era.

To read how the Future Proof program’s Digital Transformation Team worked with Kathleen’s Wears, please click here for the full story.

Original Article on LaunchLab

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