Making the most of online shopping

As the stars align and the holiday season glimmers with promise, those who seek the treasures of online shopping may find themselves lost in a sea of options.

As someone who loves shopping online, the holiday season is one of my favourite times of the year to indulge in some retail therapy. But, with so many options out there, it can be overwhelming to know where to start.

For this article I’ve put together some tips and advice for both consumers and retailers to make the most of online shopping this holiday season.

First and foremost, let’s talk about the importance of supporting local. Let’s not forget the magic woven by our small businesses who have adapted to online shopping and delivery options. In supporting them, we not only strengthen our community, but also discover local gems and unique custom gifts.

While it’s easy to get sucked into the deals offered by bigger retailers, it’s important to remember that local businesses need our support now more than ever. This holiday season (and any day of the year you shop for gifts or necessities), consider shopping at local online shops.

Now let’s talk about tech. If you’re a consumer, make sure you have a device that can handle online shopping. A laptop or desktop with a big screen is ideal for getting 1 the whole experience. A smartphone or tablet can also work just fine, however, it may slightly restrict how you see the online shop.

Retailers, make sure your website is mobile-friendly and optimized for different devices because most consumers shop on the go. It’s also important to make sure your website loads quickly, as slow load times can lead to frustrated shoppers who may abandon their carts.

When it comes to ease of checkout, consumers want a seamless experience. Retailers need to ensure their website has clear navigation, quality product photos and a straightforward checkout process. In addition they should consider offering multiple payment options – such as credit cards, PayPal, or Apple Pay – to make it easier for customers to complete their purchase. Convenience is key!

And now, for some bonus tips …

• Create online accounts for easy checkout, reward programs, or to get VIP perks.
• Snag exclusive online deals and discounts.
• Sift through customer reviews to make informed purchases.
• Don’t hesitate to contact customer service for questions about your order.

Let the magic of online shopping ignite, as we venture forth into a season of wonder and delight. May the treasures we discover bring joy to all.

By supporting local businesses and following these tips, we can make the most out of this year’s holiday season. So grab a cup of hot cocoa, put on your favourite holiday playlist, and start browsing those online stores!

This Tech Bytes powered by WETechAlliance article originally appeared in the November/December 2023 issue of Biz X Magazine.

Serena Elwood is the CEO and Founder of 519Culture, a gifting service, located in Windsor Essex, providing you with the options to choose from exceptional gifts, custom gift programs and branding opportunities. Shop online anytime, anywhere on: 519culture.ca