Inside Ross Video’s Ambitious Expansion Strategy in Ottawa

Ross Video: Pioneering Innovation in Media Technology

Founded in 1974 by engineer John Ross, Ross Video began as a small operation in Iroquois, Ontario, dedicated to creating superior broadcast switchers. Over nearly five decades, it has evolved into a global leader in video production solutions, with a significant presence in Ottawa employing around 1,370 people, including about 680 in Ottawa and 275 in Iroquois. The company’s technology underpins the production of major broadcasters, sports arenas, and entertainment events like the Grammy Awards, showcasing its pivotal role in the media landscape.

A Legacy of Innovation

Ross Video has embraced growth while maintaining its identity as a family-owned business. The company's portfolio includes an array of products for live video production, including real-time graphics, automated production control, AI tools, and cloud systems. By manufacturing in-house, Ross ensures high quality and rapid customization, allowing it to adapt quickly to industry trends and technological advancements. This commitment to excellence has earned Ross the trust of leading broadcasters and corporations globally.

Work Culture and Opportunities

Internally, Ross Video fosters a strong culture of innovation grounded in core values that prioritize collaboration and support. The recent shift to a hybrid work model has enhanced flexibility, enabling the company to tap into a broader talent pool. They are particularly interested in candidates with specialized knowledge in software, hardware, AI, and cloud technologies, alongside leaders who embody a people-first approach.

Competitive compensation packages, health plans, and a range of perks, such as fitness allowances and employee share ownership programs, make Ross an attractive employer. The company is recognized as one of Canada’s top 100 employers and is the first certified Canadian Compassionate Company.

Strategic Growth in Ottawa

Ottawa's thriving tech ecosystem has been a strategic advantage for Ross Video. The city provides access to a diverse talent pool and is home to several renowned educational institutions, which supply a pipeline of next-gen professionals. Ross collaborates with local universities, participating in co-ops, internships, and research projects that foster innovation and workforce development.

Cathy McCallion, Ross Video’s Stakeholder and Community Relations Director, emphasizes the significance of Ottawa's collaborative environment, stating that it has been integral to the company's growth strategy. The synergy within the Ottawa tech community facilitates partnerships and resources essential for expansion.

Ambitious Goals for the Future

Looking ahead, Ross Video has laid out a robust plan to double its size by 2030, aiming to hire over 200 new employees annually. This growth strategy extends beyond Ottawa, as the company explores opportunities in emerging global markets. To achieve this ambitious goal, Ross will focus on workforce development and enhancing community engagement while continuing to leverage its strong talent base in Ottawa.

Support from Invest Ottawa

Ross Video has benefited significantly from its partnership with Invest Ottawa, particularly through the Global Talent Program. This collaboration has not only improved recruitment strategies but also expanded market opportunities. The enhanced visibility provided by involvement in career fairs and curated job boards has enabled the company to fill challenging roles more effectively.

Lindsay Lalonde, Director of HR Programs at Ross Video, highlights how the program has facilitated access to unique talent pools, directly impacting successful hires. Beyond recruitment, the partnership supports Ross in expanding its local and international footprint.

Conclusion

Ross Video represents a dynamic intersection of innovation in media technology and a commitment to people-centric growth. As it positions itself for significant expansion in the coming years, the company offers exciting opportunities for tech professionals passionate about impacting the media and entertainment sectors. For those seeking a rewarding career in a thriving environment, Ross Video stands out as a premier choice in Ottawa's tech landscape.