How Mintier became a breath of fresh air in the mint market

by Innovation Factory
February 17, 2022

Coming up with an idea to make a great product is one thing. Making it a reality is another.

Jessica Sheppard and Rhaelyn Gillespie knew their idea had potential. But over the past two years, they had to contend with big competitors and prototype failures. Here’s how they went from trying to cook up a new product in their home kitchen to having their product on shelves in Sobeys.

Inspired by coffee (breath)

Back in November 2019, Sheppard and Gillespie were co-workers at Toronto-based Clearco, which provides equity-free capital to startup founders. In the fast-paced venture capital world, Sheppard and Gillespie worked long hours (as a senior investment analyst and an account director, respectively) powered by coffee after coffee. While the office had supplies of breath mints, Sheppard wanted to find something that was more effective.

To continue reading CLICK HERE

Original Article on Innovation Factory

Innovation Factory

Innovation Factory is a business accelerator, dedicated to helping Ontario-based businesses launch, scale, and succeed. We provide start-ups, and scaling companies with advisory services, training, mentorship, and strategic connections to help bring disruptive technologies to market, leverage intellectual property, increase revenues, attract investment and create jobs. Serving as the catalyst for tech innovation in the greater Hamilton area since 2011 we are driven to help: Entrepreneurs bring new ideas to life and to market Small/Medium Enterprises (SMEs) get to the next level Hamilton build a dynamic culture and a community of innovation Innovation can happen anywhere. Our goal is to make it work everywhere. We work to elevate key industry sectors including, advanced manufacturing, clean tech, information technology, integrated mobility, life sciences & health care and social innovations.