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Elevate Your Workforce: Diversio Enhances Employee Experience for Businesses

Diversio, a Toronto-based firm, focuses on creating a positive office culture emphasizing diversity, equity, and inclusion (DEI). Employees typically spend a significant part of their lives at work, so fostering an environment where they feel valued is crucial. Empirical data suggests that companies prioritizing DEI are 25 to 36 percent more likely to achieve higher profitability and can experience a turnover rate up to 35 percent lower than their counterparts that disregard DEI initiatives.

Despite a recent trend where some companies, such as Molson and Ford, have scaled back their DEI efforts, others, including Costco, have asserted their commitment to fostering an inclusive environment. Laura McGee, the founder and CEO of Diversio, emphasizes that creating a positive workplace culture requires ongoing engagement and tracking. Diversio aims to remove the "do-it-yourself" approach to DEI by aiding organizations in identifying unconscious biases and fostering staff satisfaction through comprehensive consultation services. They employ anonymous surveys to collect feedback on various aspects of the workplace, identifying strengths and weaknesses, and recommending training and improvements.

In the face of anti-DEI rhetoric, Diversio has observed a surprising increased commitment from clients. Many are reframing DEI initiatives as part of broader “culture” or “belonging strategies,” emphasizing inclusion and engagement. This response highlights the importance of mentorship, equal opportunities, and fostering a level playing field for diverse employees.

Diversio’s culture is defined by collaboration and a flat structure, encouraging all team members, regardless of title, to contribute ideas and insights. The firm focuses keenly on employee development, taking steps to identify gaps in mentorship and upskilling opportunities tailored to various employee demographics. For instance, if they notice a lack of mentoring for women or underrepresented groups, they implement targeted programs to enhance development pathways.

McGee emphasizes that her company actively surveys its employees to gauge satisfaction and collect feedback on areas for improvement. Recognizing employees’ achievements is an essential part of Diversio’s culture, celebrated through various initiatives, including dedicated Slack channels and monthly town hall meetings acknowledging standout contributions.

On the operational side, Diversio combines a hybrid work structure with a well-designed office environment that promotes employee well-being. The office, located at MaRS Waterfront, is designed thoughtfully, incorporating greenery and spacious layouts to create a pleasant work atmosphere. McGee also adds a personal touch through baking cookies for staff to enjoy, enhancing workplace camaraderie.

Diversio also prioritizes mental health and wellness by offering unlimited paid time off (PTO), mental health days, and comprehensive support for disabilities and mental health conditions. McGee leads with a philosophy of humble leadership, acknowledging that leaders often do not have all the answers and should encourage a culture where employees feel safe to propose ideas and solutions.

In conclusion, Diversio exemplifies how a focused DEI strategy, supported by data-driven insights, can drive employee satisfaction and retention, ultimately benefiting the organization’s overall performance. Their commitment to creating an inclusive workplace culture serves as a model for other companies looking to effectively implement DEI practices.



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MaRS is the world's largest urban innovation hub in Toronto that supports startups in the health, cleantech, fintech, and enterprise sectors. When MaRS opened in 2005 this concept of urban innovation was an untested theory. Today, it’s reshaping cities around the world. MaRS has been at the forefront of a wave of change that extends from Melbourne to Amsterdam and runs through San Francisco, London, Medellín, Los Angeles, Paris and New York. These global cities are now striving to create what we have in Toronto: a dense innovation district that co-locates universities, startups, corporates and investors. In this increasingly competitive landscape, scale matters more than ever – the best talent is attracted to the brightest innovation hotspots.

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