Cleantech Superheroes: A Critical Mission and Huge Market Opportunity – How to Tell Your Story to Investors

According to the Intergovernmental Panel on Climate Change (IPCC) 2022 Climate Change Mitigation report, big changes needed to happen before we cause irreversible harm and careen toward an “unlivable” planet. The next several years are going to set us on a make it or break it course.

But recent data shows important signs of hope: green technologies overall are becoming much more affordable, and technology innovation and investment is increasing rapidly. The stakes have never been higher.

This is where Altitude shines. Since 2008, Altitude Accelerator has helped 84 cleantech startups raise over $60M in funding to develop and launch products to help solve the world’s energy problems, spanning a variety of sectors – from solar power to air and water purification to electric vehicles and alternative proteins.

If you have a problem to solve, we are here for you. And we have decades of industry expertise and invaluable partnerships for you to leverage as you scale.

There is perhaps no more important mission than solving a problem that will help ensure the future of our planet. 

When you are telling your story – whether it is to investors, or to the media, or your team as you grow, it’s essential to have a clear focus on why you are doing what you do. This is your mission and vision.

Simply put, vision statements are looking towards the future, whereas mission statements are “in the moment.” The mission statement lays out what the company aims to achieve – the problem you are solving – and how your company will achieve it. The vision is what the company aspires to be – for the world – once it has achieved its mission.

For startup founders, this is a perfect opportunity to gather your team together to brainstorm and write mission and vision statements that are meaningful, reflective of the important work you’re doing, and lay the important groundwork for future communications efforts – from your pitch deck to website, media releases, conference talks, and more.

Your mission and vision will be your lighthouse for years to come. Here are some great examples for inspiration.