CARFAX Canada Teams Up with Kijiji

CARFAX Canada and Kijiji Announce New Partnership for Enhanced Vehicle Valuation

LONDON, Ontario – CARFAX Canada, a leading provider of vehicle history and valuation information, has partnered with Kijiji, a trusted marketplace for Canadians, to enhance the car buying and selling experience. This collaboration aims to instill confidence in Canadians by delivering reliable pricing information for used vehicles.

The integration features CARFAX Canada’s valuation capabilities directly on Kijiji’s platform. This will empower buyers and sellers with data-driven insights, allowing for competitive pricing and an assurance of fair market values. By incorporating the average market price of vehicles listed on Kijiji, CARFAX Canada enables sellers to make informed pricing decisions while buyers benefit from clarity regarding what constitutes a fair deal.

Shawn Vording, president of CARFAX Canada, highlighted the complexities often faced in determining accurate vehicle prices, especially with the fluctuating economic landscape. He emphasized that this partnership is vital for enhancing transparency in vehicle valuation amid real-time market conditions.

CARFAX Canada bases its average market pricing on actual transaction data for similar vehicles in comparable conditions, going beyond just listing prices. This dynamic pricing model takes various influencing factors into account, including year, make, model, trim, odometer readings, location, and ongoing market trends. Through this comprehensive database, CARFAX Canada can offer accurate and realistic value estimations derived from billions of records.

Kijiji’s platform will utilize CARFAX Canada’s average market prices to compare against seller asking prices. This comparison results in a deal rating system ranging from "great price" to "higher price," giving both buyers and sellers essential insights needed for successful transactions.

Leanne Kripp, Kijiji’s Chief Sales Officer, articulated the platform’s mission to simplify the automotive shopping experience for Canadians. She reaffirmed that incorporating CARFAX Canada’s data not only elevates the value proposition for users but also fosters better transparency regarding vehicle pricing, ultimately facilitating easier decision-making when it comes to buying or selling cars.

Canadians interested in acquiring or selling used vehicles can access the integrated features on Kijiji’s website, Kijiji.ca, where they can leverage CARFAX Canada’s trusted data for a more informed car shopping process.

Background Information

CARFAX Canada, part of S&P Global, serves as the definitive source for automotive information in Canada. The organization draws on extensive data records from thousands of sources, helping vehicle buyers, sellers, and service providers to make well-informed decisions. Its commitment to transparency and reliability has made CARFAX Canada a trusted resource for various stakeholders, including dealerships, insurance providers, and law enforcement agencies.

Kijiji, established in 2005, has emerged as a prominent platform aiding Canadians in both finding bargains and monetizing their goods within local communities. Kijiji operates across over 400 categories, encompassing Home, Housing, and Autos, among others, serving millions in Canada. Moreover, it stands out as the most visited marketplace specifically for Rentals and Autos.

Part of Adevinta, a worldwide leader in online classifieds, Kijiji continues to offer diverse automotive and commercial solutions tailored for varying business needs, positioning itself as a premium advertising platform in Canada.

For media inquiries, CARFAX Canada’s contact is Brittney McKee, Director of Brand Marketing, while Kijiji can be reached at [email protected].