For eight years, Aba Mortley, owner of Cher-Mère day spa, had been treating local clientele with the natural, organic products her family had created and used since her childhood. When the COVID-19 pandemic hit, and in-person services were no longer an option, a grant from FedDev Ontario’s Digital Main Street (DMS) initiative and the support of a student-led transformation team through the DMS Future Proof program gave Cher-Mère the perfect opportunity to secure an online revenue stream for profitability in a digital era.
For Aba Mortley, the products her family had developed had always been her passion, but typically, clients experienced the spa’s cleansers, scrubs, lotions and more through esthetics services. After the pandemic closed their doors, Cher-Mère needed to find a new way to sustain business.
Emphasizing online purchases was the obvious approach, but Cher-Mère’s website had never been developed to appeal to a product-driven clientele outside their home city of Kingston, Ontario.
To read how the Future Proof program’s Digital Transformation Team worked with Cher-Mère, please click here for the full story.