Boundless Accelerator™ Hiring Digital Marketing Specialist

Boundless Accelerator™ is on the lookout for a dynamic and creative Digital Marketing Specialist to join our team! If you’re passionate about driving impactful marketing strategies, love collaborating with innovative entrepreneurs, and have a knack for storytelling, this role is for you.

Position Summary:

Reporting to the CEO and working in collaboration with the entrepreneurship ecosystem and partners, the Digital Marketing Specialist will be responsible for digital marketing content and campaigns across multiple channels, creating and publishing written and visual content to support the organizational initiatives, optimizing marketing funnels to improve performance, and communicate results internally.

The Digital Marketing Specialist will be skilled at creating captivating content, understand the importance of engagement and traction, and know how to navigate multiple digital marketing channels and digital tools with ease.

Responsibilities:

The specific responsibilities may include:

• Create engaging content, implement, encourage, and track media engagement for various channels (including email, website, Instagram, LinkedIn, Facebook, X, YouTube, Google Ads, and more).
• Research online advertising trends to determine what best suits Boundless Accelerator™’s audience.
• Interview people of interest and create original blog and social media content to build brand awareness, generate interest in client companies, and showcase corporate funders and sponsors to create an understanding of what our regional innovation centre does and why it is so important to the economy.
• Define, analyze, and optimize important metrics for all media performance. Provide monthly campaign reports on project KPIs, including (but not limited to) brand awareness, engagement and overall return on any advertising spend.
• Advise and manage paid ads budgetary goals, when assigned.
• Measure the success of media campaigns based on the performance of account KPIs.
• Work closely with Program Managers to bring the most effective posts to market by using appropriate content, hashtags, and current trends while staying on brand.
  Ensure the precise and seamless execution of all media strategies.
• Prior to publishing, proofread all public-facing content, ensuring accuracy of data, spelling, and grammar.
• Identify and suggest strategic media placements for brand growth, lead generation for programs and other promotional efforts based on organizational objectives.
• Stay up to date with the latest paid media best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics.
• Multi-task in a fast-paced environment, carefully using time management skills to deliver quality pieces on time and on brand.
• Communicate any delays effectively and in a timely manner. Make thoughtful recommendations to manage workload well.
• Other duties as may be required.

Qualifications and Requirements:

Ideal candidates will have the following qualifications:

• Undergraduate degree or certificate, specialization in communications or marketing, public relations preferred.
• Minimum 3+ years’ experience developing and implementing digital marketing strategies would be preferred.
• Strong knowledge and experience of all different digital marketing channels, online marketing tools and best practices.
• Must have excellent writing/creative writing and editing skills.
• Knowledge of theory and best practices in media relations and public affairs and of marketing fundamentals, campaigns, and trends.
• Acute understanding of social media platforms from content, audience, and technical perspectives.
• Dedicated team player who can contribute to a vibrant team culture and core values while prioritizing multiple and changing demands.
• Exceptional attention to detail with excellent planning and time management while working independently and with ambiguity.
• Highly self-motivated, innovative thinker with a creative flair and passion.
• Demonstrated success in building credibility, managing relationships, and proactively collaborating with multiple internal and external stakeholders.
• Proficient in Canva, WordPress, Google Analytics and Ads, ZOHO, Slack, MS Office 365, SharePoint and Eventbrite would be preferred.
• Photography, videography, and graphic design skills would be preferred.
• Active participant on Twitter, LinkedIn, Facebook, and Instagram.

Working Conditions:

• Full-time hours, 5 days per week, hybrid, 2 days in the office with remainder remote, unless otherwise notified by CEO of change to policy.
• Occasional evening or weekend work to attend community outreach events or to deliver business acceleration programs. After-hours work time will be balanced with regular work hours.
• Must have a valid Ontario driver’s license and access to their own vehicle transportation.
• Location: 400 Southgate Drive, Guelph, ON N1G 4P5

To Apply:

If you are interested in this opportunity, please email your resume and cover letter to [email protected] no later than September 18, 2024. Please use Digital Marketing Specialist in the subject line. We thank all applicants in advance. Please note that only individuals selected for an interview will be contacted. All applications will be kept confidential.

Boundless Accelerator™ is committed to employment equity and diversity in the workplace and encourages applications from all qualified candidates, including BIPOC, francophones, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. We will provide any requested accommodation to candidates with disabilities throughout the recruitment process.