AutoVerify and CARFAX Canada Forge New Partnership

AutoVerify and CARFAX Canada have joined forces to enhance the vehicle trade-in experience for dealerships and car shoppers. This collaboration integrates CARFAX Canada’s advanced vehicle valuation capabilities into AutoVerify’s digital traffic-conversion solutions. This integration is aimed at providing dealers with more accurate valuations while ensuring that customers have realistic expectations regarding their trade-in values prior to visiting dealerships. By enabling potential trade-in customers to access reliable information, the partnership anticipates a more streamlined negotiation process, resulting in more favorable outcomes for both dealers and shoppers.

The valuation technology from CARFAX Canada utilizes a sophisticated machine learning model, which analyzes current listings and recent sale prices of similar vehicles to generate up-to-date, region-specific trade-in values. This accurate data empowers dealers to engage with customers more confidently, reducing the likelihood of overpricing during trade-ins and increasing overall customer satisfaction. The goal is to remove unexpected discrepancies during the trade-in process, leading to a more positive and transparent experience in negotiations.

James Legue, Vice President of Product and Technology at AutoVerify, emphasized their mission to enhance dealer experiences by providing reliable, data-driven trade-in values. He noted that CARFAX Canada’s valuation capabilities help set the groundwork for transparent discussions, facilitating better negotiation outcomes for all parties involved.

In his comments, Shawn Vording, President of CARFAX Canada, reinforced the commitment to offering high-quality insights to the automotive industry. He mentioned that the partnership with AutoVerify translates to wider access to their valuation insights for both dealers and consumers. This transparency is expected to foster improved trust during trade-in negotiations, ultimately assisting dealerships in securing more successful trades.

By embedding CARFAX Canada’s valuation data within the AutoVerify platform, both dealers and car shoppers can engage in trade-in talks with greater confidence and clarity. This is anticipated to cultivate stronger relationships between customers and dealerships, leading to more successful transactions overall.

AutoVerify specializes in offering automotive dealers, OEMs, lenders, marketplaces, and suppliers advanced tools to better connect with online car shoppers. Their platform is designed to convert website traffic into actual sales, empowering industry partners to harness technology for driving sales both online and in-store.

For media inquiries, AutoVerify's Senior Marketing Manager, Samantha Kohn, can be reached via email at [email protected] or by phone at 519-697-7756. More information can also be found on AutoVerify’s website and social media pages.

CARFAX Canada, a subsidiary of S&P Global, stands as a major source of automotive information in Canada, offering services such as vehicle history reports, valuations, and service solutions. By leveraging vast datasets from numerous sources, CARFAX Canada aids in decision-making for used vehicle buyers, sellers, and service providers. Their dedication to transparency is trusted by various stakeholders including dealerships, manufacturers, consumers, and various agencies. For further details, Brittney McKee, CARFAX Canada’s Director of Brand Marketing, can be contacted at [email protected] or 226-680-1712.