WEtechAlliance Adds Three New Members to Growth Coach Team

Each year, WEtechAlliance assembles a dynamic group of Growth Coaches—specialists dedicated to assisting founders and clients in navigating challenges, especially during difficult periods. These coaches serve as the go-to experts, diving deep into specific problems to provide valuable, experience-based advice and open up new opportunities.

The core team consists of Adam Castle, WEtech’s Director of Venture Services and Partnerships, and Susana Martins, Manager of Startup Services, who function as generalists, identifying challenges and blind spots while helping initiatives gain momentum. However, when deeper expertise is needed, Growth Coaches step in with their specialized knowledge and experience. This diverse group includes professionals from across Canada’s innovation ecosystem and beyond, all of whom share a commitment to a “give-first” mentality, genuinely invested in fostering community growth.

When founders encounter obstacles, the Growth Coaches are instrumental in helping them regain momentum. They leverage their extensive networks—occasionally across provinces or even international borders—to provide startups in Windsor-Essex and Chatham-Kent with opportunities to integrate into larger ecosystems.

The matching process between Growth Coaches and founders is meticulous and thoughtful, ensuring that each pairing has the potential to flourish. Under the guidance of Susy Kusta, who oversees the Growth Coach program, the roster reflects a commitment to community, focusing on individuals dedicated to helping others advance in their entrepreneurial journeys.

This year, the roster welcomes new members, including Karen Wetteskind and Michael Greenhow as Technology Coaches, along with Susy Martins, who specializes in Strategy and Scaling. They join a seasoned group of current members that includes coaches in areas such as marketing, business development, fundraising, advanced manufacturing, and finance, among others.

The Growth Coaches are not only mentors; they embody resilience, understanding the journey of building businesses—complete with its ups and downs. They are there to challenge, guide, and cheer on founders and clients as they pursue ambitious goals and tackle pressing issues.

For those interested in collaborating with the WEtech Growth Coach team, an application to become a client is necessary, which can be submitted through their website. Additionally, WEtech welcomes passionate individuals interested in joining this esteemed group, as they refresh their roster annually.

Overall, the Growth Coach program exemplifies a community-focused approach to entrepreneurship, built on meaningful relationships and a shared drive for success. For more information on how to engage with the Growth Coaches, visit the WEtechAlliance website.