Made in Canada: How Toronto’s Evoco is Expanding Globally

Jason Robinson, CEO of Evoco, is leading efforts to mitigate the effects of forever chemicals and carbon emissions in various industries such as footwear and furniture. Co-founded in 2017 with Natalie Ashdown, Evoco focuses on creating sustainable materials, particularly by utilizing discarded non-food products.

One of the company's flagship offerings is the FATES insoles, made from up to 85% renewable plant-based content and designed to biodegrade after use. This initiative aims to be part of the solution for rising carbon emissions and excessive waste, a concern highlighted by the fact that 24 billion pairs of shoes are produced annually.

The company has successfully partnered with major brands including Vans and Michael Kors and is now expanding its product range to include bio-foams, bio-leathers, and bio-polyurethanes, targeting industries like fashion and automotive. Robinson emphasizes the importance of plant-based materials in extending the lifespan of products and reducing overall carbon footprints.

With manufacturing facilities in both Canada and Vietnam, Evoco has adapted to the challenges posed by global trade disruptions, which have affected supply chains and tariffs. Robinson notes that while the company doesn't feel a direct impact from tariffs, they observe indirect effects such as the shifting of supply chains. This diversification strategy allows Evoco to remain flexible in a fluctuating market.

Robinson explains the company’s commitment to plant-based materials by highlighting that substituting traditional petroleum-based foams can save approximately 70% of carbon emissions and eliminate toxic additives. Their ethos encourages consumers to choose eco-friendly products without significant cost penalties.

Throughout various economic and geopolitical challenges, including COVID-19, Evoco has maintained a resilient strategy focused on diversification. The pandemic presented obstacles, but Robinson believes that government support for Canadian companies is vital for their survival and growth, especially during uncertain times.

Despite risks associated with startup funding for hard tech, Robinson calls attention to the need for increased Canadian venture capital and government initiatives that extend beyond R&D to support scalability. He stresses that Canada should cultivate its innovations within the country instead of selling them abroad.

Recently, the establishment of a fully operational factory in Vietnam is contributing to Evoco's revenue growth. The company plans to raise additional equity to expand its domestic and global operations further. Future goals include extending their intellectual property into new product areas, including advanced plant-based plastics.

Robinson envisions a business model where it's possible to achieve financial success while being environmentally conscious. He believes that finding innovative ways to adapt and thrive is key to continuing to make a positive impact, positioning Evoco as a leader in sustainable innovation across various sectors.