How Mintier became a breath of fresh air in the mint market

by Innovation Factory
February 17, 2022

Coming up with an idea to make a great product is one thing. Making it a reality is another.

Jessica Sheppard and Rhaelyn Gillespie knew their idea had potential. But over the past two years, they had to contend with big competitors and prototype failures. Here’s how they went from trying to cook up a new product in their home kitchen to having their product on shelves in Sobeys.

Inspired by coffee (breath)

Back in November 2019, Sheppard and Gillespie were co-workers at Toronto-based Clearco, which provides equity-free capital to startup founders. In the fast-paced venture capital world, Sheppard and Gillespie worked long hours (as a senior investment analyst and an account director, respectively) powered by coffee after coffee. While the office had supplies of breath mints, Sheppard wanted to find something that was more effective.

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Original Article on Innovation Factory

Innovation Factory

Innovation Factory is a business accelerator, dedicated to helping Ontario-based businesses launch, scale, and succeed. Supporting the Brant, Halton, Hamilton and Norfolk regions, we provide start-ups, and scaling companies with advisory services, training, mentorship, and strategic connections to help bring disruptive technologies to market, leverage intellectual property, increase revenues, attract investment and create jobs. Innovation can happen anywhere, our goal is to make it work everywhere. We work to elevate key industry sectors including advanced manufacturing, clean tech, information technology, smart transportation, life sciences & health care and social innovations. We are passionate about driving the growth of Ontario businesses like yours. Whether you are an entrepreneur bringing new ideas to market or a scaling business trying to get to the next level, we want to help.