ORHMA Collaborates with Picsume to Provide Innovative Hiring Solutions for Ontario’s Hospitality Sector

Summary:

On May 14, 2025, the Ontario Restaurant Hotel & Motel Association (ORHMA) announced a strategic partnership with Picsume, a Canadian software company aimed at enhancing the hiring process within the hospitality sector. This collaboration is intended to benefit ORHMA’s more than 5,000 members, which collectively represent over 11,000 hospitality locations across Ontario. The partnership aims to provide access to advanced hiring technology that streamlines recruitment and aids in attracting high-quality talent while ensuring compliance with evolving employment regulations.

Fatima Finnegan, VP of Workforce Initiatives & Industry Relations at ORHMA, emphasized the association’s commitment to equipping members with innovative solutions to tackle significant challenges in workforce management. The partnership focuses on a modern, skills-based hiring approach, removing barriers for job seekers and facilitating more efficient and equitable hiring practices.

The need for such intervention is crucial, as the hospitality sector is among Ontario's largest employers but faces ongoing difficulties related to recruitment, retention, and regulatory compliance. This partnership with Picsume is designed to empower businesses with tools that will foster resilient and adaptable teams.

Picsume’s innovative, all-in-one hiring platform offers a transparent and skills-focused methodology that enhances the candidate-employer connection by employing live work profiles, smart matching technology, and automated compliance mechanisms. These features enable employers to significantly reduce their time-to-hire, align with provincial employment standards, and attract qualified candidates.

Notable benefits for ORHMA members include:

1. Compliance Tools: The platform includes features that streamline adherence to upcoming changes to Ontario’s Employment Standards Act (ESA), making it easier for employers to fulfill legal requirements.

2. Bias-Free Hiring: Support from IRAP funding allows Picsume to use AI technology for matching candidates with job opportunities based on relevant skills and compatibility, thereby minimizing bias and enhancing hiring outcomes.

3. Exclusive Job Network Access: ORHMA members will have entry to a tailored job network that connects employers with job seekers and hospitality students throughout Ontario.

Jordan Goure, President & CEO of Picsume, highlighted the team's deep understanding of the hiring challenges faced within the hospitality sector, such as high employee turnover and talent shortages. He expressed pride in collaborating with ORHMA to provide crucial tools that enable smarter and more efficient hiring processes for businesses in this industry.

This partnership is active, allowing ORHMA members to take advantage of exclusive pricing and features tailored specifically for the hospitality sector. A dedicated job board focused on the needs of Ontario’s hospitality workforce is also part of the offering. Non-members interested in these benefits are encouraged to reach out to ORHMA for information on membership.

For further details, interested parties can visit the Picsume website via the link provided in the announcement.