Embracing Our New Reality: Recap of Season 14, Episode 4 with Benson Mutalemwa and Knyota Drinks

In the fourth episode of Season 14 titled "Invested in Downtown Stores and Shops," of the podcast Invested in Our New Reality, host Sam Laprade speaks with Benson Mutalemwa, the founder of Knyota Drinks, a shop in Ottawa dedicated to offering non-alcoholic beverages. This episode highlights Benson’s inspirations for creating Knyota and the community support that has been pivotal in its growth.

Benson’s motivation to establish Knyota stems from his own desire to change his relationship with alcohol and his realization that there were limited options for high-quality non-alcoholic drinks. Previously, he found that these beverages were often poorly showcased in retail stores, which did not provide the shopping experience he believed customers deserved. Knyota is designed to fill this gap, providing a welcoming space with a curated selection of interesting and complex adult non-alcoholic beverages. The name "Knyota," meaning "little star" in Swahili, symbolizes each individual's personal aspirations and journeys regarding their relationship with alcohol.

During the conversation, Benson explains how Knyota’s products range from those that mimic alcoholic drinks to unique creations that don’t try to imitate them at all. This diversity caters to everyone, whether they are attempting to reduce alcohol consumption, seeking new alternatives, or simply wanting to enjoy flavorful non-alcoholic options.

Benson discusses the strategic decision to open a physical storefront during a pandemic, emphasizing that a physical space is essential for fostering connections with customers. This personal interaction allows for meaningful relationships and the opportunity for customers to provide feedback, enhancing the overall shopping experience. He highlights the lack of non-alcoholic bottle shops in Ottawa before Knyota's establishment, suggesting a clear need for such a business that caters specifically to people who choose non-alcoholic options.

The episode also touches on support systems that have aided Benson’s entrepreneurial journey. He acknowledges the positive influence of the Ottawa business ecosystem, including mentorship and resources from Invest Ottawa, which helped him develop a strong marketing plan and improve his financial management. This support has been instrumental in navigating the challenges of running a small business.

Benson reflects on the impact of increased foot traffic in Ottawa’s downtown area, noting that this exposure leads to new discoveries for customers, helping them learn about Knyota and spread the word. He underscores the importance of creating a distinct downtown identity, promoting local shops and businesses instead of relying solely on chain stores, to create a unique experience for both residents and visitors.

In conclusion, Benson envisions a vibrant downtown that celebrates local businesses, offering a diverse array of experiences. He emphasizes the need for thoughtful planning to ensure Ottawa evolves into a city that stands out, potentially creating lasting memories for those who visit. This episode of Invested in Our New Reality not only showcases Knyota Drinks but also highlights the importance of community and support for entrepreneurs in fostering innovation and inclusivity in local markets.