This is a non-technical session designed for business professionals on how to plan and implement a repeatable business development process. It is based on the integration of proven B2B sales processes, the development of people skills and the best practice use of CRM and related technologies.
Course Outcomes:
On completion of this fast paced workshop, learners will be able to:
Clearly understanding what the benefits and importance of CRM are to your strategic sales initiatives.
Define processes and strategies that will help better define and manage customer, prospect and partner touch-points.
Better measure customer interactions, sales productivity and opportunity management
Put into action proven techniques to plan, implement and support successful CRM initiatives.
