Mastering the strategies behind developing a consistent brand image and message that your company will use can optimize your brand success.
By developing a precise, consistent set of messages that everyone in the company will use to talk to customers, you will optimize the likelihood of your brand success. A customer needs to hear a message 7 times before it is internalized. It is critical that every interaction between the company and the target customer is consistent over time by every member of the team (sales and otherwise). This two-part webinar series will cover the following topics:
- Brand Definition
- Message Reference
- Message Template
- Client segmentation
- Market Research
- Competitive Positioning
- Seller vs. Buyer mentality
