Pro Tips with Kristina Cleary: why a company scorecard is a winning tool in any founder’s arsenal.

by MaRS Discovery District
February 14, 2026

MaRS advisor Kristina Cleary shares one of the most common challenges ventures face, and why a marketing scorecard is a winning tool in any founder’s arsenal.

This video discusses the challenges startup founders face in aligning their long-term vision with short-term goals. Kristina Cleary, a MaRS advisor, highlights that while founders are clear on their vision, they often struggle to translate it into measurable, short-term priorities.

Her recommendation is to use a company scorecard. This tool provides a simple breakdown of high-level goals, allowing all teams (from product development to marketing and sales) to align their initiatives. The scorecard uses a set of metrics to monitor performance and helps identify when things are going off track, enabling timely course correction. Ultimately, the company scorecard is presented as an essential tool to keep teams focused and aligned on delivering results to achieve the long-term strategy

Original Article on MaRS

MaRS Discovery District
https://www.marsdd.com/
MaRS is the world's largest urban innovation hub in Toronto that supports startups in the health, cleantech, fintech, and enterprise sectors. When MaRS opened in 2005 this concept of urban innovation was an untested theory. Today, it’s reshaping cities around the world. MaRS has been at the forefront of a wave of change that extends from Melbourne to Amsterdam and runs through San Francisco, London, Medellín, Los Angeles, Paris and New York. These global cities are now striving to create what we have in Toronto: a dense innovation district that co-locates universities, startups, corporates and investors. In this increasingly competitive landscape, scale matters more than ever – the best talent is attracted to the brightest innovation hotspots.