Boss Moves: How to ensure staff want to stick around for the long haul

Expert Advice: Attracting and Retaining Top Talent

Addressing key challenges for today’s business leaders.

“Hiring isn’t the issue for my startup; keeping these bright candidates engaged is. What can I do to foster long-term commitment?”

— Bemused in Burlington

Dear Bemused,

In the past, the answer was simple: create a fun workplace with perks like free snacks and games. However, times have changed. Aamna Coskun, founder of PocketHR, emphasizes that today's candidates prioritize skill development and career growth, not just perks. While fun activities still hold value, especially for entry-level staff, long-term retention requires more foundational strategies.

Clarify Expectations

The unpredictable nature of startup life can leave employees confused about their roles, especially during changes or pivots. Coskun highlights the importance of mapping out expectations clearly and communicating changes to avoid confusion. Effective communication should involve group discussions to share the overarching message, followed by one-on-one check-ins to clarify individual roles.

Assess Durable Skills

While hard skills are noticeable, soft skills like adaptability and innovation are invaluable in today’s shifting market. Tools such as Plum can help identify potential candidates and foster employee growth through self-assessment tools.

Foster Office Flexibility

COVID-19 has forever altered workplace dynamics. Many employees now expect remote work options. Companies should ideally offer hybrid arrangements. For instance, Carbonhound allows staff to work from home every Friday and offers two "work from anywhere" weeks, promoting trust and flexibility.

Cultivate Recognition Culture

Outdated recognition practices, like branded merchandise, aren’t effective anymore. Instead, meaningful acknowledgment through team meetings or personalized notes is key. Coskun recommends utilizing internal communication channels to celebrate achievements and foster a culture of appreciation.

Got a business challenge? Reach out at media@marsdd.com.

Photo illustration: Stephen Gregory; Images: Unsplash